I had been a big fan of History of Whoo for a couple years. This is a cosmetic brand under LG Corp. In Korea’s skincare and cosmetics world, History of Whoo is more of a higher-end product with a slightly higher price point. I’ve tried several of their products and liked them. Their skincare doesn’t give me any skin irritation and always left my skin nourished with a very natural scent. Their makeup products contain natural nourishing ingredients that are based on the ancient Chinese medicine. Never had I have any skin issues with their products.